When coming to SEO of all things, optimising a page can be very hard to. Now optimization is meant by using specific keywords or phrases in order to build your ranking for a certain topic i.e. if you were targeting the topic of chocolate biscuits, the main keywords you would use are ‘chocolates’ and ‘biscuits’. Therefore, every time these specific words are entered into a search engine, your page would appear amongst the results.
Now, as stated SEO involves a lot of keyword targeting. The more a certain keyword is searched for and the more a link is clicked on, the more its relevance will be and the more authority it will have to the given topic.
One point about SEO is that there is no straight forward answer on how one can optimise their page to the fullest. Nevertheless, there are many guidelines that can be used to help you achieve great results. So here are some tips:
• Title: The most important of the keyword elements. It is suggested that by using a keyword as the ‘first’ word there is more of a chance that your page will get ranked much higher.
• ‘H1’ tags: These tags help to make certain keywords stand out. They are mainly used with headers however; they can also help to target the keywords you want to search for.
• Bold/Strong option: By making your keyword bold, again, there is more chance of your page getting picked and ranked for a certain topic.
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